Case Files
Chemistry Call
ABGD certifies general dentists committed to the highest standards in the profession – and since 2022, we’ve helped make sure their brand carries that same authority. We refreshed the logo and rebuilt the site from the ground up, giving ABGD a digital presence that matches the credibility of the certification itself.

A certifying board that needed to look as credible as the standard it sets.

CLIENT
American Board of General Dentinstry
INDUSTRY
Professional Services
ENGAGEMENT
Logo Refresh, WooCommerce Website Build & Certification Platform
RELATIONSHIP
Since 2022, ongoing

A brand redesigned to set the tone for the standard they represent.

ABGD wanted a look that conveyed authority and trust, but the bigger challenge was functional: dental professionals needed a way to actually register for and purchase certifications online. We modernized the logo, then built a custom WordPress and WooCommerce platform to handle exam registration and certification purchases directly through the site – not just describe the process, but run it.

What We Discovered

A board with real authority, undersold by its digital presence:

  • Decades of credibility in dental certification standards
  • Critical resources - certification info, exam details - buried in an outdated site
  • A brand identity that no longer matched the seriousness of the work
What Changed

A brand and platform built to run certifications, not just describe them.

  • Refreshed the logo for a modern, professional identity
  • Built a custom WooCommerce platform for certification registration and purchase
  • Made mobile responsiveness and ease of access a non-negotiable
The Outcome

A digital presence that matches the standard it certifies:

  • A modern, authoritative visual identity
  • A functioning e-commerce platform for exam registration and certification purchases
  • A stronger, more efficient digital footprint in the dentistry certification space
ABGD_Logo_White
ABGD_Logo_Black_lg-2048x2048
ABGD_Logo_Color_lg-2048x2048
THE IDENTITY

One mark, built to work everywhere.

A refreshed logo delivered in full color, black, and white – flexible enough to carry ABGD’s authority across print, web, and every certification document that needs it.

THE WEBSITE

Built for professionals, accessible to everyone.

A custom WordPress build backed by high-speed, fully managed hosting – designed so dental professionals and the public can find certification information and exam details without friction.

THE PLATFORM

Where certification becomes a transaction, not a phone call.

A custom WooCommerce build that lets dental professionals register for exams and purchase certifications directly on the site – turning a manual, paperwork-heavy process into a straightforward online transaction.

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Vanessa Rojas

Creative Director

Vanessa oversees the visual creative direction for Dynamo Directive, including brand systems, graphic design, video editing, and multimedia storytelling. She manages social media content production and ensures cohesive, high-quality visual execution across all platforms, reinforcing brand consistency and engagement.

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Karli Lyons

Director of Digital Operations

Karli leads the digital infrastructure, SEO frameworks, analytics, automation strategy, and AI-driven innovation initiatives within Dynamo Directive. She ensures digital systems run efficiently and align with strategic objectives. Karli also contributes to video production strategy, digital integrations, and technical workflows that support scalable marketing operations.

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Nina Anthony

Director of Marketing & Operations

Nina manages Dynamo’s operational structure, marketing processes, and campaign execution. Her expertise in logistical coordination, workflow optimization, and cross-functional oversight ensures that initiatives are executed efficiently and consistently. She supports both internal and client-side operational excellence.

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Catherine Fortel

Founder & Strategic Lead

I grew up in server rooms. My father worked in IT, and I spent my childhood marveling at how systems work beneath the surface. That curiosity never left.

I started Dynamo Directive because I am drawn to what lies beneath: what makes a person, a business, or a brand genuinely unique.

My background spans IT, digital design, a degree in marketing psychology, and business strategy. Every engagement is as much about the person behind the brand as the brand itself.

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