Case Files
Chemistry Call

Built to carry forty years of trust into the next one.

CLIENT
Solar Source
INDUSTRY
Home Services & Construction
ENGAGEMENT
Full-Service Brand & Digital Partnership
RELATIONSHIP
21 years, ongoing

Two decades of partnership. Forty years of credibility. Dynamo Directive keeps Solar Source's brand as trusted as the work behind it.

Solar Source had been Florida’s solar leader since 1984 – real longevity, real installs, real trust earned one rooftop at a time. But a 40-year track record doesn’t market itself. As the company kept growing across residential and commercial, the brand needed a steady hand to keep pace: consistent creative, sharpened messaging, and now, a campaign built around the milestone that sets them apart from every installer that showed up in the last five years.

What We Discovered

Real strengths, undersold by the brand:

  • Four decades of credibility that newer competitors can't claim
  • A trusted name across residential and commercial, backed by major clients and partners like NASA, OUC, and Home Depot
  • A brand voice that hadn't fully caught up to the weight of that history
What Changed

A full brand system built to run day to day.

  • Built and maintained the website across residential, commercial, and service lines
  • Manage SEO to keep Solar Source visible as Florida's longest-standing solar leader
  • Run ongoing social media and reel production to keep the brand active in-market
The Outcome

A clear, more differentiated brand & the tools to back it up:

  • A visual identity that finally matches four decades of trust
  • Stronger organic visibility as Florida's longest-standing solar leader
  • Operate as an extension of Solar Source's marketing team, not an outside vendor
CAMPAIGNS

Hurricane Season Prep

A campaign built on what Florida remembers – Helene and Milton – turning solar and battery backup from a feature into a promise: power when the grid goes down.
Carports PDF_Page_1
The materials

Forty years, made marketable in one sell sheet

For a client base of theme parks, airports, and municipalities, credibility has to be provable at a glance. We built sales collateral that puts Solar Source’s forty-year track record and 75,000+ installations to work – turning proof points like Tampa International Airport and LEGOLAND into the opening argument, before a single spec sheet gets discussed.

CAMPAIGNS

Hurricane Prep, Made Simple

A fast, upbeat companion piece to the Hurricane Prep campaign – the practical checklist version, turning a stressful to-do list into a snappy, shareable countdown with a soft nod to backup power at the end.

Screenshot
Screenshot
Screenshot
Screenshot
THE FAMILY OF BRANDS

One client, three brands built to work together.

Solar Source’s reach extends into related companies – SunSmart Engineering and SunSmart Roofing – each needing its own identity while staying visibly part of the same family. We built distinct logo systems, color palettes, and brand marks for both, sharing a naming convention and visual DNA with Solar Source without being mistaken for a copy-paste job.

0+

Year Partnership

0+

Deliverables

0

Unified Brand

"Dynamo Directive has been a true extension of our marketing team, not just a vendor."

They understood what forty years in this business actually means and helped us tell that story in a way that finally matches the company we've built. From the new logo to the website to the day-to-day social presence, they bring the same level of care and consistency our clients expect from us. It's a rare partner who treats your brand like their own.
Rick Gilbert

Executive Vice President, Solar Source

There is a version of this page with your name on it.

Every engagement starts the same way, with a conversation about what is actually going on rather than what the brief says. If you recognized something of your own company in this file, that is usually the signal. Twenty minutes on a call and we can tell you whether there is something here worth going after.

Open Your File →

Vanessa Rojas

Creative Director

Vanessa oversees the visual creative direction for Dynamo Directive, including brand systems, graphic design, video editing, and multimedia storytelling. She manages social media content production and ensures cohesive, high-quality visual execution across all platforms, reinforcing brand consistency and engagement.

Connect:

Karli Lyons

Director of Digital Operations

Karli leads the digital infrastructure, SEO frameworks, analytics, automation strategy, and AI-driven innovation initiatives within Dynamo Directive. She ensures digital systems run efficiently and align with strategic objectives. Karli also contributes to video production strategy, digital integrations, and technical workflows that support scalable marketing operations.

Connect:

Nina Anthony

Director of Marketing & Operations

Nina manages Dynamo’s operational structure, marketing processes, and campaign execution. Her expertise in logistical coordination, workflow optimization, and cross-functional oversight ensures that initiatives are executed efficiently and consistently. She supports both internal and client-side operational excellence.

Connect:

Catherine Fortel

Founder & Strategic Lead

I grew up in server rooms. My father worked in IT, and I spent my childhood marveling at how systems work beneath the surface. That curiosity never left.

I started Dynamo Directive because I am drawn to what lies beneath: what makes a person, a business, or a brand genuinely unique.

My background spans IT, digital design, a degree in marketing psychology, and business strategy. Every engagement is as much about the person behind the brand as the brand itself.

Connect: