Case Files
Chemistry Call
Sukhamat makes a yoga knee pad designed to protect knees, ankles, and sit-bones for a pain-free practice. Since 2017, we’ve built and maintained their ecommerce presence – a custom WordPress and WooCommerce site, ongoing SEO, and fully managed hosting – turning product quality into actual sales.

A yoga prop with real demand, backed by an ecommerce site that could sell it.

CLIENT
SukhaMat
INDUSTRY
Consumer & Retail
ENGAGEMENT
WordPress eCommerce Website, SEO & Ongoing Hosting
RELATIONSHIP
Since 2017, ongoing

A cleaner cart, a smarter SEO strategy, real revenue growth.

Sukhamat needed a platform that was genuinely user-friendly and built to convert, not just look good. We built an ecommerce solution around easier customer conversion – customized shop pages, an easy checkout, and automated order and delivery updates. After a deep site audit and competitor analysis, we identified and targeted the keyword phrases that mattered, helping Google find and index the content that actually drives traffic.

What We Discovered

A genuinely useful product, undersold by its own site:

  • A well-made yoga accessory solving a real, specific problem for practitioners
  • A clunky shopping cart getting in the way of actual sales
  • Real SEO opportunity sitting untapped in Sukhamat's own content and keywords
What Changed

An ecommerce site built to convert.

  • Built a custom WordPress and WooCommerce site with customized shop pages and easy checkout
  • Automated order and delivery updates to reduce customer friction
  • Conducted a full site audit and competitor analysis to guide an ongoing SEO strategy
The Outcome

Real growth, not just a nicer-looking site:

  • A 230% increase in organic traffic
  • A smoother, easier checkout experience driving customer conversion
  • Ongoing SEO and fully managed hosting keeping the site fast and visible, year after year

"Dynamo Directive completely transformed our ecommerce site."

The checkout is seamless, the design actually reflects our brand, and their SEO work has made a real difference - our organic traffic has grown significantly since we started working together. On top of that, their hosting is fast and reliable, so I never have to think twice about the site going down. They've been a true partner, not just a vendor.
Steve Mohr

Founder & CEO, TMG Global

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Vanessa Rojas

Creative Director

Vanessa oversees the visual creative direction for Dynamo Directive, including brand systems, graphic design, video editing, and multimedia storytelling. She manages social media content production and ensures cohesive, high-quality visual execution across all platforms, reinforcing brand consistency and engagement.

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Karli Lyons

Director of Digital Operations

Karli leads the digital infrastructure, SEO frameworks, analytics, automation strategy, and AI-driven innovation initiatives within Dynamo Directive. She ensures digital systems run efficiently and align with strategic objectives. Karli also contributes to video production strategy, digital integrations, and technical workflows that support scalable marketing operations.

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Nina Anthony

Director of Marketing & Operations

Nina manages Dynamo’s operational structure, marketing processes, and campaign execution. Her expertise in logistical coordination, workflow optimization, and cross-functional oversight ensures that initiatives are executed efficiently and consistently. She supports both internal and client-side operational excellence.

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Catherine Fortel

Founder & Strategic Lead

I grew up in server rooms. My father worked in IT, and I spent my childhood marveling at how systems work beneath the surface. That curiosity never left.

I started Dynamo Directive because I am drawn to what lies beneath: what makes a person, a business, or a brand genuinely unique.

My background spans IT, digital design, a degree in marketing psychology, and business strategy. Every engagement is as much about the person behind the brand as the brand itself.

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