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Dynamo Directive Launches, Building on the Legacy of Logo Dynamo

January 1, 2025
After more than two decades in business, the firm once known for logo and identity work has stepped into a new name and a new scope.
Dynamo Directive, a premium strategic branding and advisory firm with an integrated creative and digital agency, today announced the official launch of its new website and brand identity. The move marks the next chapter for a firm that has spent more than two decades building brands under the name Logo Dynamo. Founded and led by Catherine Fortel, the firm has grown from a logo and identity studio into a full strategic advisory practice – one built around a proprietary methodology called The Directive, a five-phase framework. The rebrand reflects that evolution: Dynamo Directive positions the firm as a strategy company that builds brands and the websites to carry them.

“The work outgrew the name a long time ago. Dynamo Directive is the name for what we actually do now – sit with organizations at the table before anything gets designed, and walk out with a clear map of what their brand has been sitting on but hasn’t yet named.”

Catherine Fortel, Founder & Strategic Lead

The new site introduces the firm’s Radical Truth Branding & Communication approach, its signature Case Files portfolio of client work, and Intel, a blog covering brand strategy, industry signals, and firm news across high-growth sectors including technology and infrastructure, healthcare, home services, nonprofit, and consumer retail.

A Continued Legacy

Logo Dynamo remains active and continues to operate as it always has. The archive of Logo Dynamo’s press releases, past projects, and brand history remains available at logodynamo.com, preserving the record of the work that built the foundation for Dynamo Directive.

About Dynamo Directive

Dynamo Directive is a strategic branding and advisory firm with an integrated creative and digital agency, serving high-growth organizations across technology, healthcare, home services, nonprofit, and consumer sectors. Learn more at dynamo-directive.com.

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Vanessa Rojas

Creative Director

Vanessa oversees the visual creative direction for Dynamo Directive, including brand systems, graphic design, video editing, and multimedia storytelling. She manages social media content production and ensures cohesive, high-quality visual execution across all platforms, reinforcing brand consistency and engagement.

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Karli Lyons

Director of Digital Operations

Karli leads the digital infrastructure, SEO frameworks, analytics, automation strategy, and AI-driven innovation initiatives within Dynamo Directive. She ensures digital systems run efficiently and align with strategic objectives. Karli also contributes to video production strategy, digital integrations, and technical workflows that support scalable marketing operations.

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Nina Anthony

Director of Marketing & Operations

Nina manages Dynamo’s operational structure, marketing processes, and campaign execution. Her expertise in logistical coordination, workflow optimization, and cross-functional oversight ensures that initiatives are executed efficiently and consistently. She supports both internal and client-side operational excellence.

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Catherine Fortel

Founder & Strategic Lead

I grew up in server rooms. My father worked in IT, and I spent my childhood marveling at how systems work beneath the surface. That curiosity never left.

I started Dynamo Directive because I am drawn to what lies beneath: what makes a person, a business, or a brand genuinely unique.

My background spans IT, digital design, a degree in marketing psychology, and business strategy. Every engagement is as much about the person behind the brand as the brand itself.

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