Vanessa Rojas

Vanessa oversees the visual creative direction for Dynamo Directive, including brand systems, graphic design, video editing, and multimedia storytelling. She manages social media content production and ensures cohesive, high-quality visual execution across all platforms, reinforcing brand consistency and engagement.

Karli Lyons

Karli leads the digital infrastructure, SEO frameworks, analytics, automation strategy, and AI-driven innovation initiatives within Dynamo Directive. She ensures digital systems run efficiently and align with strategic objectives. Karli also contributes to video production strategy, digital integrations, and technical workflows that support scalable marketing operations.

Nina Anthony

Nina manages Dynamo's operational structure, marketing processes, and campaign execution. Her expertise in logistical coordination, workflow optimization, and cross-functional oversight ensures that initiatives are executed efficiently and consistently. She supports both internal and client-side operational excellence.

Catherine Fortel

I grew up around computers before most people knew what they were. My father worked in IT and I spent time as a kid in those cold server rooms - curious, watching, learning how systems work beneath the surface. That curiosity never left. It just found a new home. I started Dynamo Directive because I have always been drawn to what lies beneath - what makes a person, a business, or a brand genuinely different. I am endlessly curious about people. About what drives them, what they have built, and what they have never quite figured out how to say. That curiosity is the foundation of everything I do. I built the methodology behind Dynamo Directive from scratch - The Psionic Stack, The SCIF Session, The Directive, Radical Truth Branding and Communication. Every framework, every named process, every deliverable was designed specifically for the kind of engagement I believe brand strategy deserves. None of it existed before I built it. My background spans IT, digital design, marketing psychology, and business strategy. I hold a degree in psychology and am trained in mental health first aid. I bring that depth to every engagement - because the work we do together is as much about the person behind the brand as it is about the brand itself. My clients call me loyal, honest, ride or die. They say I care as much as they do. That is the truest thing anyone has ever said about how I work. I lead every SCIF Session personally. I read every word of your pre-work. I build every Map myself. You work with me directly - start to finish. If that sounds like the partnership you have been looking for - let's talk.

Vanessa Rojas

Creative Director

Vanessa oversees the visual creative direction for Dynamo Directive, including brand systems, graphic design, video editing, and multimedia storytelling. She manages social media content production and ensures cohesive, high-quality visual execution across all platforms, reinforcing brand consistency and engagement.

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Karli Lyons

Director of Digital Operations

Karli leads the digital infrastructure, SEO frameworks, analytics, automation strategy, and AI-driven innovation initiatives within Dynamo Directive. She ensures digital systems run efficiently and align with strategic objectives. Karli also contributes to video production strategy, digital integrations, and technical workflows that support scalable marketing operations.

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Nina Anthony

Director of Marketing & Operations

Nina manages Dynamo’s operational structure, marketing processes, and campaign execution. Her expertise in logistical coordination, workflow optimization, and cross-functional oversight ensures that initiatives are executed efficiently and consistently. She supports both internal and client-side operational excellence.

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Catherine Fortel

Founder & Strategic Lead

I grew up in server rooms. My father worked in IT, and I spent my childhood marveling at how systems work beneath the surface. That curiosity never left.

I started Dynamo Directive because I am drawn to what lies beneath: what makes a person, a business, or a brand genuinely unique.

My background spans IT, digital design, a degree in marketing psychology, and business strategy. Every engagement is as much about the person behind the brand as the brand itself.

Connect: